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I am not a fan of Mondays! Either I had an amazing weekend I want to relive, or I didn’t get enough done and dread my busy week ahead. I try not to schedule anything on a Monday after work, and I usually spend my lunch laughing at some of my favorite Tumblrs. So I thought I would kick off the laughs a little early with these social media analogies.
I could not figure out who originally created this graphic. But I first saw it in a tweet by @AnissaMayhew last week. So thank you again for sharing!
Do you have any social media analogies to add?
Well time to get to work with my caffeinated pills . . .
March 9, 2012 in Comments for PRCA 3030, Continue to Learn, My Trends | Tags: 1984, advantages of social media, communicaitons, disadvantages of social media, facebook, professional portfolio, social media, twitter, two way communication | Leave a comment
I want to make it clear that I do not consider myself an expert. I am a student. I have less than an ounce of experience compared to professionals who have been studying the advantages and disadvantages of social media on personal and public domains from its beginnings. However for my social media class, I was asked what my opinion was on the advantages and disadvantages of social media. Here it goes . . .
On a professional level social media has opened the doors to a wide variety of interactions with an organization’s chosen public. With social media, professionals no longer have to rely on a less versatile print media. Professionals now have the opportunity to tailor messages to a direct audience through advertising on the correct social media site. Most importantly organizations can build relationships with their key target markets. There is no longer just a concept of relating to the consumer. Now relationships are forming with consumers every day through discussion boards, video posts, etc. Social media has transformed the web of communication.
Personally social media has some huge advantages. I have a group of girlfriends from high school who have now spread out across the country. However, we can never skip a beat of each others lives. With status updates, picture/video uploads, instant messaging, check-ins and so much more, we are all constantly in the loop. My family also has a Facebook group. This allows for the entire Gault Clan to stay up-to-date in our private family group. Social media has allowed me to stay connected.
Professionally social media is a key to the consumer that can not always be easy to find. I hear the phrases “Content is Key” and “Engage, Engage, Engage,” but most often this is easier said then done. Being in a college town, I often see companies jump out of the Statesboro pond and into the social media ocean. They don’t always get eaten, but they often end up getting lost in the sea. Social media is not an easy tool to use. It involves tons of research, experience and time. If companies don’t want to put in the effort, they will most likely not reap the rewards.
Personally social media is developing this growing paranoid reality that “Big Brother” is not just a fictional story in 1984. The technology is out there. The question is — Who is using it? Nothing is private anymore, so what will happen when my generation of drunk college photos has to step up and be President? It seems scary to think about, but the signs haunt me everyday. Every kid who fails to hide their weekend party from their parents Facebook page understands what I mean. Transparency is not just about having a clean professional portfolio. Your personal social media portfolio needs to be clean from the get go; no matter how young you start.
The Royal Wedding is expected to get plenty of coverage: 8,000 journalists. But there will be more citizen journalism than ever before. In the last Royal Wedding with Prince Charles, journalists and photographers helped shape the romantic atmosphere for the public. Everyone tuned in to hear their depiction of the events.
This Royal Wedding will allow the public to attend and provide their own commentary, literally. The Royals decided to open the wedding up to social media. They even have their own YouTube channel: The Royal Channel.
So go ahead, download the smart phone app, follow the tweets updates (#rw2011), tune in at 10 AM London time on Friday, send best wishes to their YouTube channel and attend the event on Facebook. I know that I will be up at 5am watching and tweeting right along with you.
But why are we so interested in this iconic Royal couple? I personally don’t want to be the only one who didn’t watch. It is news. But as I tuned in to my morning radio station, I heard the morning talk show hosts debate about whether or not the excitement for the Royal Wedding was un-American. Their argument: We left the British empire, so we should not care. They then said that they understood why women would watch (for the romance and fashion) but not men.
You have got to be kidding me. Un-American because we are our own country! People tune in to our latest news and events from other countries all the time. If you ask me the Royal Wedding will connect people all over the world by integrating social media into their events.
Yes, it is just a wedding ceremony. But when millions (maybe even billions) of people are all watching, reading, and engaging about the same thing at the same time, the wedding will turn into much more than just a ceremony.
Tweeting during surgery could change health care. But is is a good or bad thing?
First of all everything health care professionals do will be announced to the public if they tweet during surgery. This means that every decisions can be scrutinized. This also means that suggestions and advice can be given instantaneously. But will this affect how effectively they work? Will the incoming tweets be a distraction? Will health care professionals be too nervous to make sound decisions?
Looking on the bright side patients can take comfort knowing that their team of health care professionals will grow by the thousands. There will no longer be only one surgeon. There will be one surgeon with thousands who can tweet advice in minutes.
The scariest part about all this is privacy. Surgery is dangerous and risky. So why would anyone allow their surgeons to tweet out the process. What if something goes wrong? Do the family members worried in the waiting room really want to read a play-by-play of tweets while their loved one struggles for life on a table?
Grey’s Anatomy has thrown out dramatic twists and turns on the show for years. Tweeting surgery may just be another one of their dramatized ideas. But this idea can and might already be happening. Do you know of any health care professionals who tweet out their procedures? Do you think that this will liberate patients from the secret lives of health care professionals? I guess only time can tell what will happen if this trend catches on.
I don’t know about you, but I am sick of people telling me to clean up my Facebook. I think it is clean. Am I supposed to wear a suit in every picture as if I were interviewing for a job? Should I get rid of some of my friends who have pages that are less than perfect? My own mother reads my Facebook, and she thinks it’s cute. So what is the big deal? How do I draw the line between a Facebook page I can be proud of and the pages people use as bad examples.
On the other hand, my Twitter is professional. I use it as my own micro-blogging networking tool. I tell my friends that they need to clean up their tweets and profile. I complain about having to un-follow friends because of their constant use of profanity.
The question is am I a hypocrite or just confused about the difference between the two social media sites?
Since I have a bias for myslef, I am going with the latter. After taking some time to research the issue, I found that the problem lies in the audience of the social media page. First let’s compare Facebook to Twitter. Here is a chart that a Social Media Pro Heather Shipley sent me:
At first glance the two seem fairly similar. However, Steve Thornton wrote a post that depicted the differences. He described the conversation on Facebook as, “you chat with old friends and acquaintances, mixing and mingling in an intimate manner.”
He said the conversation style on Twitter was that ”you want to meet people and somehow make yourself known, stand out from the crowd, make an impression, self promote and make new connections. Twitter is like getting the podium and not everyone feels comfortable or knows how to stand comfortably in the spotlight.” Thornton even cut first time tweeters some slack because of the public speaking butterflies.
Since both Facebook and Twitter use different conversation styles then they must have different audiences, right?
Shipley helped me out with this one too. She said that they do have different audiences so “you have to tailor your messages to your audience accordingly.” This means that some messages can be used for both audiences. Shipley even found a way to connect her Twitter and Facebook, so the appropriate messages are instantly copied.
However, you have to remember to be selective because not every tweet can be a post. Tweets use a different language with # (hash tags), @ (mentions), RT (retweets — not to be confused with RT Evans) and DM (direct message) that some people don’t understand. And not every post can be a tweet. Posts can often be too personal for the public audience of Twitter.
This is what I have learned:
- Both of my pages reflect my personality. While I would like to graduate, and get a job one day, I do not constantly wear suits. Creativity in pictures is fine. But I need to make sure that my grandmother would be proud.
- My Facebook is for my friends and family. I keep it personal. I do not have this page attached to my other social media sites. However, I have to keep my posts and pictures clean. I caution everyone: nothing is private.
- My Twitter is professional. However, I have to understand that some people may use personal Twitter pages. Since Twitter is received by more of a mass audience, I feel as though it needs to be professional. So I will continue to follow professionals — and professional students of course.
Enough about me, What do you think? Take this poll and comment. Go ahead challenge me or maybe agree with me.
Have you ever met someone and said, “Find me on Facebook.” or “Are you on twitter? Follow me.” Were you walking away and didn’t have time to take out the smart phone and search? I know you can swap business cards quickly. But do you put your social media information on your business cards? Well if you are anything like me, then you are constantly updating you contact information anyway based on where you are and what you are doing. So it is time to say goodbye to the ancient business card and say hello to poken.
Let’s start with a “high 4” or pokenSPARK. When you meet someone to trade information simply place you spark’s hand against theres. Afterwards there is a little green glow symbolizing the swap of information.
Next is my personal favorite and the poken I just bought: pokenPULSE. The pulse has a 2GB memory stick and a poken all in one. Don’t worry you still get the cute “high 4″ just with an extra dose of practicality.
Here are some great extras:
- The poken hub allows you to manage your card and identity. There are different widgets to personalize your poken.
- There is a timeline to manage your friends.
- The poken is also an electronic rolodex. You have people’s phone numbers, but now you can have all their information in one place with a simple touch of a hand.
WE ALL DO!
We all need to learn about QR codes. QR stands for quick response. According to QR Stuff, a ”QR code is a mobile phone readable barcode that’s been big in Japan forever, broke into Eurpoe a while back, and is now getting traction in USA.” A QR code can be scanned by cell phones and sent as text, a website, social media sites, a phone number, a paypal account and so much more. QR codes can be printed on virutally anything.
Just think about the advertising. A company can print QR codes on different products. Then when people see the product they can scan the code and be linked to the company’s site. Professionals can put QR codes on their business cards. Why type in someone’s email or look up someone’s social media when you can scan the QR code and get the information directly on your cell phone.
I know what you’re thinking. “Why have I not heard of this before?” Good question because they seem to be everywhere. Check out this video from CSI.
Now that you know how amazing QR codes are, download the app. for your phone and try it out on some QR codes that I made.
So I am trying to get back into twitter. When my classes demand tweeting, I will check twitter constantly. Now that my classes are focusing on research, I have twitter ADD.
One day I will tweet for hours. The next week, I’ll ignore the app. completely. Part of the problem is that I feel as though I have nothing interesting to tweet. Any tips on how to “compose” the most amazing tweet?
So this is my second time with the one week of twitter assignment. For those of you who don’t know this is an assignment where we must tweet, retweet, ect. throughout the week. The last time I did this assignment I was definitely a rookie. I did not understand what all the symbols were despite my best efforts. I didn’t understand why a profile only shows the tweets you send rather than all tweets involving you like facebook does with its wall. I also did not understand the different links on the site. I learned that a direct message was like messaging someone on facebook. No one could see it but the messenger and the receiver.
However during my second go around using twitter, I picked up plenty of helpful hints. The most important in my book is a hyperlink within the home page. In order to see what other people had commented on my tweets or who retweeted my tweets I had to click the hyperlink – @BriannaOW. Figuring out this important tool made my life a lot easier! I also realized that the button that looks like a recycle symbol works a lot easier than typing in RT to retweet a tweet.
This is just about all I can think of that I just recently learned from twitter. If you have any advice or can suggest any twitter podcasts, I would love to hear them. But for now . . .