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Almost everyone I know has a bulletin board or a collage of pictures, food, wedding dresses, destinations, houses and so much more that they dream of. So why not make it digital? Pinterest took the bulletin board in so many people’s bedrooms/offices and placed it online. Now I can not only pin everything I see online, but I can follow my friends pins.
To me the value in Pinterest is the pure genius behind the idea. Pinterest has 11 million monthly veiwers. It is the fastest growing social media network. The fastest growing social media network definitely provides value. But how?
An article by Sakita Holley describes how the 11 brands are using Pinterest. I think these brands have the right idea. The key with any medium is knowing whether or not your consumer/audience is using that medium and how they use it. Restaurants, resorts, hotels, fashion designers are all perfect for Pinterest. But not to push weekly sales or deals like they do in their annoying spam emails. All pinners want is the images. Give pinners a chance to fall in love with a top, destination or unique food and watch how the pin soars.
But my personal favorite pins are the crafty pin ideas that I can do at home. I love to repin things that I would have never thought of myself like at home work outs or fun recipes. Other things that I will repin immediately are great quotes and cute animal photos. I am on Pinterest at least once a day.
I will go on Facebook to check my notifications, but then I will immediately switch to Pinterest. I pin my favorite pins to Facebook as well. Because Pinterest is just more fun and much more visual.
Plus all of my girl friends are on Facebook. The second we meet someone who isn’t on Pintereset; we get that person hooked as well. An addiction is more fun if everyone else is doing it.
However, I don’t know how long Pinterest will last. I thought Facebook would fade away when I first started it, but now it seems like Facebook is not going anywhere. So what about pinterest? Does it have the longevity to make? I guess only time will tell.
My most recent pins (some of which I pinned while writing this post):
