While chapter 14 focused on print new releases, 15 focused on radio and TV. Just like the difference between an essay and a speech these releases are written to be heard.
Radio News Releases:
- Include announcer as a narrator
- Includes a sound bite from a spokesperson
- Lasts around 60 seconds
PSA (Public Service Announcement)
- Announcement for the public
- Not an advertisement or political announcement (ex: Smokey the Bear)
- Non-profit
Video News Releases
- Produced for TV
- Sometimes sponsored by celebrities who try to sell products using fame
Product Placement
- When companies get TV shows to display their products
- An example is in Transformers: Shia Lebouf drives that yellow new Chevy
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