My favorite have to be winning the lottery, zip line in Costa Rica and traveling to Scotland. I am also Scottish; I want to hear some bagpipes where they were created. I went on a zip line in High School it was so much fun. Costa Rica would be beautiful! And winning the lottery and helping people with the money is just a good aspiration.
When I think of a Bucket List, I think people like the guys in Buried Life. People who drop what they are doing to fulfill their extravagant dreams.
I do believe in the beautiful spontaneity of fulfilling your bucket list. But something inside me yearns for a list that I can actually complete before I die. So don’t judge me as bland, boring or even practical. I have plenty of dreams and ideas too far fetched to accomplish, but I believe a bucket list should contain goals. And I like goals I can achieve.
Have a successful career as a professional who enjoys waking up in the morning.
Earn a degree higher than my soon-to-be bachelors.
Travel to the beach at least once a year to remind myself about the feeling of sun in the sand and the sound of the ocean.
Recently PRSA GA put on Shadow Day for PRSSA students in Georgia. When I was preparing for Shadow Day, I went to my boss, Vince Miller, for some advice. Overlooking the jokes he threw in about me, it was actually really helpful.
You know that person in class that you want to throw stuff at? Don’t be that person.
Don’t talk to much.
Don’t answer every question.
When they ask you a question always answer (with something intelligent — I made this inference from his don’t say something stupid Brianna stare. That is the look he gives me when his boss comes around.).
When someone else answers a question (and you like their answer), tell them good job (for example: good point).
Leave a good impression with every person you speak to. (For me this is the most frustrating piece of advice because I have no clue how to do that.)
When I walked into Shadow Day at MSL in Atlanta. The one thing that continued to play through my mind was my boss’ advice. Even though I may have talked the most in the group (everyone else was painfully quiet way too often), I think it went really well. I learned so much about PR, agency life, MSL and even tips on how to get a job after graduation. What do you think? Do you disagree or agree with any of his advice? Do you have some advice to add?
Keep a look out for my follow up piece on Shadow Day and the networking event.
So this is my first post in a while. Normally all I want to do in my spare time is sit down and blog. However lately I have noticed that I hardly have any spare time. So now I have to wonder: Did I over-book myself this year?
After thinking it over, I think my problem is not everything I have to do, but how I am doing it. I am a senior at Georgia Southern. I am about to apply for my final classes, buy my cap and gown, and walk across the stage at Allan E. Paulson Stadium. I have a to-do list a mile long with everything I need to do before I apply for jobs. But all I really need to do is stop for just a minute.
When you are moving forward to quickly (like I tend to do), you forget about what is going on around you. If you don’t believe me, try to remember what your friend wore at coffee yesterday or what you ate for breakfast last Thursday. Kind of embarrassing when your mind draws a blank right?
Well I have decided that it has to stop. I can no longer live in the future. I need to live in the present and just prepare for the future. To do this, I am going to try to put more focus on what I am doing rather than what I have to be doing.
With the past, I have nothing to do; nor with the future. I live now. ~Ralph Waldo Emerson
I want to know. What are you doing or proud of today?
Have you ever had a job that took you in a different direction then you thought you would ever go? I hope to work for a PR agency after graduation. However my path in college has lead me to some jobs down other roads. I started out being a hostess at a steakhouse. Then this past summer I went on to be a store intern at Target.
While I enjoyed both of these experiences, neither of them takes me any closer to my dream job. Or do they?
Here are the 5 things I learned from my customer service jobs:
Understand the customer’s perspective. Marketers, PR professionals and advertisers alike need to understand what the customer or audience thinks and believes. In Target, I saw first hand the difference it makes looking at the store from the customer’s perspective. I was able to walk the store and give the other managers a customers perspective. As a student I have been a customer much longer than an employee. The key is to not lose that perspective.
Best practices are best practices for a reason. As a student I can’t help but want to innovate. I see a problem and immediately want to be creative and make changes. The problem is that in a big corporation most of the problems have already been solved through best practices. Coming into a new company it is important to understand when to innovate and when to research past situations, best practices and case studies.
Everyone needs to help ensure brand loyalty. I noticed that some people may have loved the steakhouse I worked for. They may have even refused to eat anywhere else. But one bad experience from a stressed out waiter quickly changed their opinion. Target challenges each employee to live up to their brand image because a PR professional can help the world understand a company’s brand, but the employees are the ones who can keep those customers coming back.
Everyone needs a strong writing background. As I looked over my boss’s shoulder while she typed a proposal for a new payroll plan for the logistics team, I couldn’t help but chime in with some editing advice. Even a retail job requires someone to write. In order to express your opinion, it is important to understand how to express yourself through your writing.
It is important to lead. Everyone has come across a boss or manager who is an expert micro-manager. So don’t become one yourself. Learn how to ask questions. Don’t tell people what to do. Help lead them to the right problem solving decision.
The most important thing is that you can get something out of any job experience. So let me know. What have you learned from you summer job?
I promise once you understand what a QR code (quick response code) is, then you will find them everywhere. Professionals in many fields, friends, family members and even tattoo artists have been jumping on the QR code train. Why? Because they are applicable to almost everything, and they are easy to use. All you need is a smart phone and presto: You are connected to whatever the QR code holds including videos, pictures, text, pay pal accounts, phone numbers, hyperlinks and so much more.
Still not convinced? Check out QR codes I have found.
The world’s first ever animated tattoo via QR code. (Warning this video contains graphic images of a man getting a tattoo.)
It has been more than a month since my last post, more than a month since I have regularly checked any social media site, and more than month since I started my summer internship.
I am in the middle of a management internship at Target. Don’t get me wrong I love the internship. I love the energy, and I love the responsibility. But working 40 hours a week for the first time in my life has been a huge adjustment.
After my first week my mom asked if I felt grown up. The truth is I feel like a college student trapped in a adult’s work life.I work for eight hours a day five days a week, and I work every other weekend. I am also living back in my parents house. I no longer have my own room or my own bathroom. So at home I feel like I am in high school again, but at work I feel like I have been graduated from college for years.
I know at this internship I am getting experience that has already put me ahead of the game. But interning is like being in limbo. I am not a truly a part of the company, but I am not just a student anymore. So my questions are how are your internships going? How are you adjusting to 40 hours a week? How are you trying to balance everything?
Check out these videos of internships gone very wrong.
At work the other day my boss told me to come up with some interesting ways to put information on the Southern Legacy giving education page. I immediately thought of an infographic, and I was shocked when he told me to give it a try.
First Vision
I first thought of Sweet Heart Circle, a historic area at Georgia Southern. I wanted to washout the background and use the bushes and trees to represent different statistics. When I told this to my co-worker (the only one out of the two of us who knows how to use photoshop and indesign), she warned me that it might not work. Let’s just say she was right. My boss took one look at our results and asked me to start from scratch.
Second Vision
After finding a countless number of infographics as Monopoly boards, I decided to try a Life board. I wanted students to be driving in the Life car picking which direction to go based on where other students have given. This time my boss wanted to teach me how to use photoshop along the way. We spent over two hours tweeking my vision. During those two hours my boss continued saying, “No you can’t do that with photoshop.” Finally I was able to finish up the infographic with photoshop the next day by myself. Here is our result:
After all was said and done I learned these six things about making infographics:
Start out with something simple.
You most likely cannot use photoshop to do everything your creative genius comes up with.
The bigger the original picture the better the infographic result.
Start with one statistic.
Don’t give up, but try other possibilities.
A little practice and patience goes a long way.
My advice to anyone who wants to create their own infographic with absolutely no training in anything graphic design: Get an amazing graphic designer to help you, and keep low expectations at first.
Social networking sites have redefined the way businesses and organizations advertise, market products and engage with customers. So it was only a matter of time before those businesses and organizations tried to redefine social networking sites and social media for their own benefit. Here are three of the most recent ad. campaigns that have tried to put a spin on social networking.
The Coleman Campsite
This one is my favorites. Their play on a campsite and a social networking site was genius.
PepsiCo Social Vending
I like the concept. I would love to get a text that someone bought me a soda. The only problem is should we really be plugging our information into a vending machine? Only time will tell whether or not these vending machines are successful.
Bud Light Write-On Label
While this advertisement does not come out and say that they are putting a twist on social networking, it is still obvious. Forget texting, calling, tweeting or creating a Facebook event. Go ahead and write messages on the bottle. It is a good thought, but I doubt it will be much of a hit. However, the bottle will probably boost sales enough at the beginning that the Bud Light marketers will consider the write-on label a success.
What do you think? Have you seen any advertising campaigns that have put a spin on the social networking we use today?
The Royal Wedding is expected to get plenty of coverage: 8,000 journalists. But there will be more citizen journalism than ever before. In the last Royal Wedding with Prince Charles, journalists and photographers helped shape the romantic atmosphere for the public. Everyone tuned in to hear their depiction of the events.
So go ahead, download the smart phone app, follow the tweets updates (#rw2011), tune in at 10 AM London time on Friday, send best wishes to their YouTube channel and attend the event on Facebook. I know that I will be up at 5am watching and tweeting right along with you.
But why are we so interested in this iconic Royal couple? I personally don’t want to be the only one who didn’t watch. It is news. But as I tuned in to my morning radio station, I heard the morning talk show hosts debate about whether or not the excitement for the Royal Wedding was un-American. Their argument: We left the British empire, so we should not care. They then said that they understood why women would watch (for the romance and fashion) but not men.
You have got to be kidding me. Un-American because we are our own country! People tune in to our latest news and events from other countries all the time. If you ask me the Royal Wedding will connect people all over the world by integrating social media into their events.
Yes, it is just a wedding ceremony. But when millions (maybe even billions) of people are all watching, reading, and engaging about the same thing at the same time, the wedding will turn into much more than just a ceremony.
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